The visual brand system, would have to showcase students and individuals paths through life, and that the opportunity to learn and venture into new careers is not limited to any age, gender, or ethnicity. The main challenge was for the set of illustrations to represent "everyone." ​​​​​​​
The illustrations naturally evolved into a set of unique caricatures that were illustrated in an ambiguous manner to allow for the representation of people across age, gender, and culture. Building upon this concept, the caricatures could be paired in settings to symbolize lifelong learning journeys and an array of backgrounds, from rural, urban, to the future of technology.
Conference Experience​​​​​​​